Shayla T. Sibley
Collaborative Technologies
ISYS 203U
Due 10/4/08 E-Commerce vs. Brick & Mortar
I was very surprised with the differences I found when shopping in a physical store (brick and mortar) versus online. Personally, I love shopping. It is very therapeutic for me, I enjoy getting an opportunity to explore the merchandise and the exciting new products.
The store I decided to use for my research was Target. Target is one of my favorite stores because it is always clean and well organized. Wal-mart could be categorized with Target, but in my opinion they are worlds apart in many ways. I truly enjoy my shopping experience whenever I shop at Target.
When you are deciding to purchase products and merchandise from the store or online, there are a few questions you need to ask yourself: 1.) What do I want to pay for this product? 2.) How long can I wait? 3.) Do I need help from a Customer Service Sales Associate with specific knowledge to help with selecting this product?
Target.com advertises online discount prices and clearance items that the physical store will not honor. However, when you shop using the website you have an enormous amount of convenience. You avoid lines, holiday shopping frenzies and you can shop and purchase items 24 hours a day. Who wouldn’t like to shop for items in their pajamas and slippers? I have a busy life just like the next person, but it’s something about the personal touch to shopping in the brick and mortar store I love. If I have questions about the warranty of a product on when it’s going to be discontinued, it’s great to have sales associates as a resource to answer your questions. Also, another difference between the physical store and online is when items are being purchased online there is a fee for shipping and handling and you have to wait for your product. Those are just a few examples of the differences between the two different shopping experiences.
The boldest similarity is the products and merchandise, for the most part you can find the same products in store and online. In many cases, the website has a larger selection and more inventory than the brick and mortar can provide to customers due to space issues. I usually use online as a back-up tool to get a must have product that is sold-out of the store.
In the end, sometimes shoppers based their purchases on price, while others on convenience. Sometimes, shopping in the physical department store is the least expensive method of shopping. Other times, online shopping at the store’s website is the least expensive method. It all depends on type of item(s) needed, cost of the item, and whether or not the item is seasonal or not. With proper research, comparison-shopping, and weekend flexibility, shoppers’ dollars can go far; be it online or in-store. Happy shopping! http://www.associatedcontent.com/article/221369/online_shopping_vs_department_store.html?page=2&cat=46